BLACKPINK’s Jennie has set up a new company, OA, also known as ODD ATELIER.
On 24 December, the global star took to her social media platforms to break the news to her fans.
“Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received. I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA and of course, BLACKPINK. Thank you,” she wrote in an Instagram post.
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A new Instagram account dedicated to her new company has since posted black-and-white images of the ‘You & Me’ star and others donning OA hoodies, along with its mission: “OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist JENNIE in November 2023.”
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The news of OA’s establishment comes not long it was announced that Jennie, along with Rosé, Lisa, and Jisoo, had renewed their contracts with YG Entertainment.
Apart from OA, Jennie has achieved more notable milestones in her solo career, including her acting debut in HBO’s The Idol and the release of her hit single ‘You & Me’.
Check out Jennie’s ‘You & Me’ here.
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