j-hope of BTS attended Louis Vuitton’s Men’s Fall-Winter 2025 Show during Paris Fashion Week. As the luxury brand’s global ambassador, the global fashion icon not only graced the show, but also unveiled a surprise collaboration track with Don Toliver, produced by Pharrell Williams.
Ahead of j-hope’s appearance, a massive crowd of fans filled the streets, holding signs with messages of support and chanting his name. As he stepped onto the red carpet, j-hope’s presence commanded the spotlight as the scene erupted into cheers, sparking a media frenzy.
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Pharrell Williams' new track 'LV Bag' featuring j-hope and Don Toliver was premiered during the show’s finale, lighting up the runway and eliciting immense excitement from fans during its livestream on YouTube. Beyond contributing his vocals to the track, j-hope also worked closely with Pharrell Williams on the direction of the song.
In regards to his long-awaited visit to Paris, j-hope said, "I am thrilled to be in Paris after such a long time and have felt so much love and energy from ARMY’s warm welcome here. I’m also grateful for the opportunity, not only to attend the show, but also be part of the newly-unveiled track. I’ll do my best to give a great show at the upcoming Le Gala des Pièces Jaunes. Please look forward to it!”
j-hope is set to perform at Le Gala des Pièces Jaunes at La Défense Arena in Paris, France on 23 January. The charity event, led by France's First Lady Brigitte Macron, is hosted by the Opération Pièces Jaunes foundation and aims to raise funds for hospitalized children and teenagers.
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