It's a busy week for K-pop and fashion as BTS' SUGA officially joins Valentino's brand ambassadors.
The news follows the recent confirmation of BTS' Louis Vuitton contract ending, and Jimin's announcement as Dior global ambassador.
According to a report by Women's Wear Daily, the award-winning multihyphenate will be joining the brand's ambassadors called DI.VAs, which stands for Different Values. He joins seven-time F1 world champion Lewis Hamilton as part of the Rome-based fashion house's DI.VAs.
SUGA— the multi-faceted artist and member of #BTS— is revealed as the latest Brand Ambassador and #ValentinoDiVas
— Valentino (@MaisonValentino) January 17, 2023
In a new shoot with @GQMagazine, the rapper, songwriter, producer and performer is seen in #MaisonValentinoEssentials, #PierpaoloPiccioli's vision for the brand. pic.twitter.com/YLMEPOBBCa
In a statement by Valentino's Pierpaolo Piccioli, the creative director shares how SUGA is a "multifaceted artist" that "perfectly emobies everything that DI.VAs. testimonials stand for: diversity, inclusivity, creativity, and passion."
Meanwhile, SUGA shares how Valentino is "supportive of diversity," something that the global superstar actively advocates for.
SUGA will be the face of Maison Valentino Essentials campaign, featuring the brand's menswear.
Just last week, the 'Daecwhita' act previewed the campaign with GQ during his trip to the States.
#MaisonValentinoEssentials comes to the forefront through a special campaign with @GQMagazine and #SUGA of #BTS.
— Valentino (@MaisonValentino) January 12, 2023
In a behind the scenes preview, SUGA becomes a symbol of empathy and connection, captured in new-in looks.
Stay tuned and shop the pieces only at LA’s Maxfield. pic.twitter.com/wnOA7DXeKl
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