KiiiKiii sparkle on debut EP 'UNCUT GEM' & music video for 'BTG'

Starship Entertainment has unveiled UNCUT GEM, the highly anticipated debut EP of its rookie girl group KiiiKiii. The six-track release introduces KiiiKiii as a fresh force into the scene, redefining the next generation of K-pop artists through a bold blend of innovative music, striking visuals, and authentic storytelling. Guided by their motto, “Don’t lose your cheerfulness, even in an imperfect reality”, the five-member outfit embodies a fearless spirit and commitment to genuine self-expression.

Breaking away from conventional debut norms, KiiiKiii’s unique approach is evident in their digital presence - featuring Tumblr-esque Y2K graphics on Instagram that merge nostalgic aesthetics with modern self-expression. Their unconventional approach to promotions, which began with pre-release single 'I DO ME', immediately garnered attention from major global publications such as Variety and The Hollywood Reporter, with the latter praising the unexpected release as a rarity in K-pop.

 
UNCUT GEM unfolds as an intimate musical journey where each track offers a distinct perspective.

• 'I DO ME' - A dreamy, synth-driven pop-dance track that champions independence and bold self-expression through dynamic vocals and harmonies.

• 'DEBUT SONG' - A playful, vibrant EP opener featuring hip-hop influences, with contributions from Lil Cherry and GOLDBUUDA. This track celebrates the group’s debut as “gemstones making their first appearance” on the global stage.
• 'GROUNDWORK' - An energetic fusion of bubbly 808 bass and vintage synthesisers that establishes the foundation of their unique musical identity.
• 'THERE THEY GO' - A minimalist track that blends vintage instrumental sounds with vocal chop sampling, creating a simple yet distinctive vibe.
• 'BTG' - An immersive track characterised by chic rap, dreamy synth arpeggios, and groovy 808 bass, delivering a hypnotic listening experience.

• '한 개뿐인 (ONE OFF)' - A self-portrait in sound, merging heavy bass, punchy kick drums, and retro Moog synths to reflect both the present and the promise of the future.

As the “Five Gems” of K-pop, KiiiKiii are poised to captivate audiences worldwide with their dynamic personalities and electrifying stage presence.