Universal Music Singapore has unveiled Alice Kent as its new General Manager.
In an announcement on 10 August, the record label, which is part of Universal Music Group, said that the Singapore-based business development and strategy veteran will be stepping into the role to both fortify its presence in Singapore and aid its regional growth.
As Universal Music Singapore's General Manager, she will supervise the company's artist and repertoire (A&R) projects, marketing strategies, as well as partnership and business development efforts.
Prior to joining Universal Music Singapore, Kent was the Marketing, Partnerships, and Business Development Director of Singaporean concert promoter Live Nation Singapore.
In a statement, Calvin Wong, CEO South East Asia and SVP Asia for Universal Music Group, highlighted Kent's "enthusiasm and industry savvy" along with her "pioneering spirit and a wealth of experience" as qualities that make her the right fit for her new role at Universal Music Singapore.
Kent, whose impressive portfolio includes teaming up with Billie Eilish and the Singapore Tourism Board and clinching sponsorships for BLACKPINK, shared: "I am honoured and excited to be part of the dynamic and multi-faceted Universal Music team. I look forward to making a positive impact and bringing my industry expertise and creativity to the strong body of works and artist roster that Universal Music has."
"Singapore is such a diverse and dynamic market, and this is where I will be focusing on the growth potential for all creative partnerships and brand deals. In addition, I intend to take a keen eye on domestic and regional artists’ prospects, while strengthening our repertoire and artist development efforts, building upon Universal Music’s leading position," she continued.
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