STARTO ENTERTAINMENT is here.
STARTO, consisting of ‘STAR’ and ‘TO’, signals the company’s goal “to head toward the future”. The symbolism of its new identity comes after the company’s commitment to inaugurate a new beginning with all the artists under their license.
In a press release, STARTO ENTERTAINMENT said: “STARTO is, without any doubt, an entertainment team that represents the pride of Japan. Be it song, dance, or stagecraft, the first-class contents and national treasures of Japan have left an indelible mark around the world and mandate continued effort to meet the appropriately high expectations of their passionate fans.”
Under its former name Johnny & Associates, the company’s lineup included Japanese groups and artists such as Snow Man, SixTONES, and Takuya Kimura.
Apart from the existing services and offerings, STARTO has announced three new commitments: Increased digitisation including their music streaming platform, increased global exposure and outreach, and metaverse market entry to amplify the artists craft with state-of-the-art technology.
“As STARTO, we will fervently apply ourselves toward a just, upright, bright, and international future for a new entertainment landscape; and hope we can count on your support in this endeavor,” it added.
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