ADOR's new girl group is here!
On 22 July, the HYBE-powered label unveiled its very first artist, NewJeans. The five-piece dropped their debut single 'Attention' which comes ahead of their upcoming EP that's slated for release this 8 August.
— NewJeans (@NewJeans_ADOR) July 21, 2022
NewJeans' debut EP consists of four tracks: their pre-release single 'Attention', 'Hype Boy', 'Cookie', and 'Hurt'. Straying away from the usual K-pop debuts, the group will be unveiling each song and their music video within the coming days, eventually leading up to the release of their self-titled EP.
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More details about NewJeans, including the members' names, will be unveiled soon.
According to a press statement, NewJeans hopes to reinvent the industry and be an icon for generations. "Pop music is a culture that is very close to our daily life, so it is like the clothes we wear everyday. Just as jeans have withstood the test of time and found popularity among many regardless of their age and gender, NewJeans aspires to become an icon of generations—one you never grow tiresome of putting on," said ADOR CEO Min Hee-jin.
ADOR, which launched earlier last year, comes as HYBE's newest independent label, joining the likes of BIGHIT MUSIC, PLEDIS Entertainment, SOURCE MUSIC, and more.
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