This is the end of the iconic iPod.

Apple's 21-year run of the iPod has changed the world on so many levels, making it easier for music fans to bring their favourite discographies with them in a convenient handheld device. But the time has come to say goodbye to the iPod forever as the company announced that it will be discontinuing the production of its seventh and final model—the iPod Touch.

Former Apple CEO Steve Jobs first introduced the iPod in 2001, which promised to carry "up to 1,000 CD-quality songs". From the first-generation mechanical scroll wheel to the innovative click wheel (and its iconic clicking sound as your scroll) seen in the iPod's fourth-generation model (with colour display, too), the handheld music device was later on offered in various colourways, pocket-friendly versions, and later with video. 

The last iPod model, its seventh generation, was produced with a new 256 GB model with AR and Group FaceTime features.

"Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry—it also redefined how music is discovered, listened to, and shared,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, shared in a statement. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio—there’s no better way to enjoy, discover, and experience music.”

Apple has since launched its own music streaming service, Apple Music.

The iPod Touch will only be available while supplies last.