Get ready to enter the Tiger Den. 

In collaboration with American entertainment company Jaded, Balming Tiger are putting together a full-day music event at this year's South by Southwest (SXSW) festival. Named Tiger Den, it is the first event of its kind to ever exclusively feature Asian artists from across the region. 

Tiger Den will be happening on 15 March at downtown Austin's Cheer Up Charlies. 

SEE YOU IN AUSTIN @jadeddigital x @balmingtiger present Tiger Den @sxsw
March 15 at Cheer Up Charlies

Thanks to our sponsors @Tiger_Balm_US @KiTalbum #jadedpresents #balmingtiger #tigerden #sxsw2023 #sxsw pic.twitter.com/CwXqXfDFaN

— Balming Tiger (@balmingtiger) February 22, 2023

Happening across two stages, the event will feature 19 Asian artists including Japanese hip hop artist Tohji, South Korean rock artist LØREN, Taiwanese R&B artist 9m88, Singaporean pop artist Shye, Malaysian R&B artist Lunadira, Cambodian multi-instrumentalist Vanthan, Manila-based singer-songwriter ena mori, and more. 

Check out the full lineup below. 

SXSW badge holders will get priority entry to Tiger Den. You can RSVP to the event here for free entry.