A few weeks ago, we were thrilled to learn that Bandwagon Labs had been nominated in 10 different categories for the 2024 edition of Marketing-Interactive's prestigious Marketing Excellence Awards.
The Gala Dinner was held last Friday, 27 September at The Ritz-Carlton Millenia Singapore, and Bandwagon is proud to announce that our Labs agency was distinguished with 7 awards during the ceremony.
@BandwagonLabs making our presence felt at @MarketingEds #MarketingExcellenceAwards 2024 last night! 🥇✌️ pic.twitter.com/vY0BSxdN95
— WooWho (@WoobitWho) September 28, 2024
For their acclaimed collaboration with McDonald's Singapore for the Grimace Digital Collectibles campaign, Labs won an astonishing 6 trophies. This included 2 Golds (Excellence in Advertising, Excellence in Relationship Marketing), 3 Silvers (Excellence in Customer Engagement, Excellence in Marketing Innovation, Excellence in Viral Marketing) and 1 Bronze (Excellence in Mobile Marketing).
BANDWAGON TV
Furthermore, the team also won a Silver (Excellence in Interactive Marketing / AR & VR) for their extraordinary work with CapitaLand on their CapitaVerse campaign.
Last night was truly an incredible night for @bandwagonlabs as we won 7 awards at the Marketing Excellence Awards 2024 with only 2 projects - Grimace Digital Collectibles for McDonald’s and CapitaVerse for CapitaLand! 🏆
— Ellaces 🍒 (@ellaces) September 28, 2024
Seeing our Grimace PFP mascot on the large screen on… pic.twitter.com/YhQj3y5Wcu
Plus, Bandwagon Labs was also ecstatic to have played a part in helping McDonald's Singapore triumph as Marketer of the Year.
In a statement on LinkedIn, Drina Chee, Senior Director, Marketing & Digital Customer Experience at McDonald's expressed, "This is indeed a testament to the great partnerships we have with Leo Burnett OMD Worldwide and Bandwagon. Thank you for the thought leadership and creative direction."
Shortly thereafter, the Bandwagon Labs team celebrated their accomplishments by attending the Marketing Excellence Awards' official afterparty at MARQUEE Singapore.
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