Believe and Fearless have got big plans to unveil soon.

On 1 December, Believe, a France-based digital company, and Fearless, the agency team that provides total business support for Japanese singer Nissy, announced their new partnership. The news follows the launch of Believe's Tokyo office, headed by Erika Ogawa-Arai.

The partnership betwen Believe and Fearless began with Nissy's last single 'When You Were Mine', which hit a +115% month-on-month increase in Spotify monthly listeners—from approx. 400,000 to 850,000 listeners—in the first month of the preceding period. The streams mostly came from Latin America, Asia, and other regions.

Their second partnership saw the release of Nissy's 'Feels', a collaborative effort with GRAMMY nominee Saweetie. Its surreal music video, which dropped on the same day as the digital release on 28 November, was filmed in in Los Angeles. It features a full CG production and sees Nissy and Saweetie performing side by side in a vividly strange and peculiar world. 

"Fearless is an agency team that connects a diverse array of talented artists with a broad spectrum of projects, aiming to expand the horizons of music possibilities," Fearless share in a press release." Through our partnership with Believe, we are committed to advancing the digital music space in Japan and around the world. We aspire to continue leading the music industry into a new era."

"Believe is excited to support Nissy with Fearless in developing his artistic activities both in Japan and internationally in the digital music space, utilizing our dedicated team and technology, along with our strong partnerships with global and local key DSPs," Believe add. "We believe Believe and Nissy's team make a perfect match. Fearless and Nissy represents an innovative, outward-looking, and truly independent artist emerging from a successful domestic artist group as a solo artist. They are quickly adapting to the changes in the digital music business landscape by taking more ownership of his career.

Fearless and Nissy are strategically reaching out to potential fans, gradually building up strategically, taking on new creative challenges, and strengthening artist's digital presence. This approach is based on a local-first strategy, focusing on building a strong, engaged community, and subsequently expanding outward. Artists who adopt a constructive approach with a challenging spirit and an open mind have found success in other parts of the world. We will continue to support Fearless and Nissy as they venture into new endeavors."

Check out Nissy and Saweetie's 'Feels' below.