Billboard China is about to rise.

On 8 August, Billboard announced its expansion in Asia with the launch of Billboard China.

Billboard China will aid in bringing global pop music to Chinese fans and expose Chinese artists and music to an international audience. https://t.co/VXvQCG8EHp

— billboard (@billboard) August 9, 2022

"We are thrilled to announce the launch of the Billboard brand in China,” Billboard President Mike Van shares in a press release. "We look forward to providing a platform for Chinese musicians to share their art and unique sound amongst a global audience. Today marks the beginning of another exciting chapter in Billboard’s evolution and we are eager to witness the proliferation of new artists shaping pop culture."

Following Billboard Japan and Billboard Korea, the activation of Billboard China will be leaning to support Chinese music and its fans, as well as to expose these acts to an international audience.

Master Collection will also be launched alongside Billboard China and will serve as a "bank of resources" from industry leaders, according to a press release.

Billboard China's first official cover story will be published later this week. It will be shared on Chinese microblogging site Weibo.

Update (12/08): Billboard announced 'Cruel' singer Jackson Wang as Billboard China's first cover story feature.

.@JacksonWang852 is Billboard China's first-ever cover star. ⭐️

He has had an exclusive distribution deal with one of Billboard China's local partners.

Check out more photos from the shoot here: https://t.co/jbisZxyF0i pic.twitter.com/YYLraXie68

— billboard (@billboard) August 12, 2022

Photos from the shoot were also released to commemorate the cover story's publication. Check out the photos here.

Watch Jackson Wang's 'Cruel' music video below.