blackx and ASOBISYSTEM form strategic partnership to expand J-pop globally

blackx, a leader in music-focused investments across Asia, and ASOBISYSTEM, one of Japan’s most renowned talent management and production companies, have forged a strategic partnership to accelerate the global expansion of J-pop.

Japan’s music scene is renowned for its unique artistry, vibrant performances and cultural influence. From record-breaking concerts to exclusive merchandise and immersive experiences, Japan is distinguished by its approach to unparalleled fan engagement.

According to IFPI’s 2024 Music Report, the country remains the world’s second largest music market, with continued growth driven by a thriving domestic market and growing consumption across international streaming services. This strong foundation provides the perfect backdrop for blackx and ASOBISYSTEM to build on.

By combining blackx's industry expertise with ASOBISYSTEM's creative leadership, this strategic partnership aims to drive innovation and intellectual property (IP) development, creating exciting new opportunities for J-pop artists and enhancing fan engagement worldwide.

Hiroki Shirasuka, Head of Japan for blackx, said, "We are currently witnessing an unprecedented global momentum for J-pop, leading a new generation of Japanese music to a global audience. We are excited to partner with ASOBISYSTEM, a company at the forefront of J-pop’s innovation, with an unmatched history of creativity and cultural influence, and that shares our vision for global impact."

Yusuke Nakagawa, CEO of ASOBISYSTEM, added, "Our combined strengths in entertainment, technology and creativity will allow us to explore untapped territories for J-pop. Together, we will set new benchmarks on how music, culture and creativity intersect across industries and markets."

blackx has a proven track record of partnering with Asian creators to manage, develop, and monetize music assets through acquisitions and collaborations. With a comprehensive approach to IP management, development and distribution, blackx supports artists including singer-songwriter Tanya Chua and songwriter Frances Wang maximizing the value of their music and associated revenue streams. 

Meanwhile, ASOBISYSTEM is at the forefront of promoting Japanese pop culture and creativity worldwide. Known for its innovative approach to artist development and brand building, ASOBISYSTEM represents over 100 artists, models, actors and creators including pop icon Kyary Pamyu Pamyu, electronic music producer Yasutaka Nakata, boundary-pushing girl group ATARASHII GAKKO!, and more.