BTS' new album BE, as well as the music video for the title track, 'Life Goes On', have been out for 24 hours, and they've already broken records!

LIKE AN OLD FRIEND, BTS' BE BRINGS COMFORT IN THE SIMPLEST WAY: THROUGH MUSIC AND ENCOURAGING WORDS – ALBUM REVIEW

Yesterday (20/11), the global superstars made their highly-anticipated comeback with their new album, BE, and within less than 24 hours, it has sold over 2 million copies, according to Korea's Hanteo Chart data. In fact, within the first 30 minutes alone, the album sold over 1 million copies, making it the fastest album to reach that number in Hanteo history. 

Spotify lets you find out which song you are from BTS' new album, BE

BE has also been moving through iTunes charts, across the globe, with the title track 'Life Goes On' reaching number 1 in over 90 countries. 

The music video for 'Life Goes On' has also seen impressive records. In just 40 minutes of its debut, it has garnered over 10 million views and 1 million likes, and a whole day later, it has amassed over 67 million views. Its YouTube premiere also saw 3.2 million concurrent viewers, tied with their music video premiere for their all-English track 'Dynamite' which attracted 3 million viewers.

BE is described to be BTS' most personal record yet, with each member involved in the production of the album. The music video for 'Life Goes On' was co-directed by youngest member, Jungkook, serving as his first music video credit as a director. 

"I tried to do my best, what I wanted to emphasise was the reality and sincerity and authenticity. That was the basis of my discussion with staff, camera directors. I tried to reflect [member's] opinions in the video as much as possible," said Jungkook, on his directing experience. 

Appropriately named, 'Life Goes On' is an emotional, feel-good track that reflects the message of hope and strength in times of unexpected downfalls.

This music video comes after the group's Billboard Hot 100 hit 'Dynamite' which was released earlier this year. 'Dynamite's music video also amassed record-breaking views, garnering 10 million views within 20 minutes of its release.

BTS announce TikTok challenge for ARMY version of the 'Life Goes On' music video

The group will be releasing an ARMY version of 'Life Goes On' and have asked fans to participate in a  TikTok challenge for a chance to a part of the music video. 'Life Goes On' ARMY version is slated for release on 30 December.

#BTS #방탄소년단 'Life Goes On' (ARMY ver.) MV #LifeGoesOn 을 표현하는 영상을 틱톡에 올려주세요.
12월 30일 #ARMY 와 #방탄소년단 의 영상으로 만들어진 ARMY ver. MV가 공개됩니다!

👉 https://t.co/LVwxwn2qmv
🔔 오늘부터 매일 오후 12시(KST)에 #LifeGoesOn by BTS가 업로드 됩니다. pic.twitter.com/lqK5WzFE94

— BTS_official (@bts_bighit) November 20, 2020

BTS will be performing 'Life Goes On', as well as 'Dynamite', at the American Music Awards on 22 November, followed by Good Morning America on 23 November, Mnet Asian Music Awards on 6 December, and The Fact Music Awards in late December. 

Much like BTS in 'Life Goes On' ARMY also had a lot of emotions about the new track and music video. Check out how some fans are reacting below:

THIS HURTS SO MUCH OMYGHADDFDD WHY ARE THEY DOING THIS TO ME 😭 @BTS_twt #BETODAY pic.twitter.com/BFdIi2U8Ht

— Jel ⁷ 𖧵⟭⟬ (@cheonsaeyo) November 20, 2020

MY HEART HURTS WHEN THEY SUDDENLY SHOWED THOSE SEATS WITH ONLY ARMY BOMBS ON THEM IM CRYING #BE_BTS #BETODAY pic.twitter.com/xv64Ydfosa

— 𝐤𝐢𝐭⁷ (@pawsjiminie) November 20, 2020

don’t talk to me today unless you wanna talk about #BEbyBTS#BETODAY pic.twitter.com/vA4EdHGiMt

— da(r)ling (@dalslings) November 20, 2020

Do they have to make me cry even harder it's truly warming#방탄소년단 #LifeGoesONisComing #LifeGoesOnWithBTS #BETODAY #BE_BTS pic.twitter.com/cqGtKVr2A0

— ᴮᴱ☾N︎⁷𖧵⁵ 💚♡༄ (@YooonieSaw) November 20, 2020

NO. ONE. TALK. TO. ME #BTS_BE #LifeGoesOnWithBTS #BETODAY pic.twitter.com/ArM7HcZJyf

— charlotte ⁷ ✨ (@JM_Sparkle) November 20, 2020

i was already tearing up at the start of the mv but when this scene came on with all the army bombs in the background oh man, bts really love us 😭😭😭😭 #BETODAY #LifeGoesOnWithBTS @BTS_twt #방탄소년단 pic.twitter.com/8yra2Y8Jkq

— ✦ 𝗷 𝗼 𝘆 𝘃 𝗲 (BE- DAY) ¹²⁽⁷⁾ ✜ ⟭⟬ || (@joyvekth) November 20, 2020

THIS MASTERPIECE WAS WHAT WE ALL NEEDED THE MOST. 💜

ARMYs right now :#LifeGoesOnWithBTS #LifeGoesOn #BTS_BE pic.twitter.com/5haZGCG4GD

— 메도 (@taesteakim) November 20, 2020

LIKE AN ECHO IN THE FOREST THE DAY WILL COME AS IF NOTHING HAPPENED YEAH LIFE GOES ON LIKE AN ARROW IN THE BLUE SKY WE'RE FLYING ANOTHER DAY ON MY PILLOW, ON MY TABLE YEAH LIFE GOES ON LIKE THIS AGAIN 🤜😭😭😭😭😭😭😭😭😭@BTS_twt #LifeGoesOnWithBTS #BTS_BE pic.twitter.com/14jmkw5O1o

— Jellaᴱᴺ⁻⁷ | LIFE GOES ON (@jelleeace) November 20, 2020