Recognized as the Asia Pacific’s answer to SXSW, Music Matters is easily highest profile entertainment industry gateway in this region.

And after last year's successful festival, Music Matters will once again be returning to Singapore to host its 12th annual edition from 9 September - 13 September (also known as Singapore F1 Grand Prix week).

As usual, the fest will also run concurrently with the All That Matters conference which covers the latest topics and trends in the Music, Sports, Online Entertainment, Gaming and Marketing industries from Asia and throughout the world.

But the biggest highlight of the festival is indeed the music. This year's programme will feature two days of live public performances on 9-10 September, followed by three nights of dedicated industry showcases from 11-13 September.

Watch GDJYB perform 'Philip The Buster' for Bandwagon Presents during Music Matters 2016.

As many previous Music Matters performers can attest to, the festival offers a golden opportunity to perform live in front of key global entertainment industry influencers and executives.

So if you or your band are looking a way to break into the Asian industry at large and be recognized by by some of the region's biggest movers and shakers - well, applying to perform at Music Matters is definitely a step in the right direction.

Their call for bands is now open and it’s free to apply! Click here for more information, and do note that the application process closes on 26 May.

UPDATE:

For all you procrastinators out there: the 'Call For Bands' campaign deadline has been extended to 17 June 2017!