KOZ Entertainment's new boy group is almost here.

On 4 April, the South Korean music label launched the official website of its highly-anticipated new boy group, utilising its homepage as an interactive method to give fans a first glimpse at the label's upcoming project.

Upon entering the website, a vibrantly-coloured view of a house's front doorway fills the viewer's entire screen along with recreational objects such as a blue skateboard, a pair of pink sneakers, and a soccer ball. Roll over the comic-esque scene with a cursor and it asks "WHO'S THERE?", which further ignites a sense of curiousity.

With a click on the door, it opens slowly till it's slightly ajar, revealing what seems to be the members of the new boy group sitting around on a carpeted floor.

A countdown timer has been set for 6 PM KST on 30 May, bringing forth more speculation of teasers and a possible debut date of the group ahead.

The label shared a cryptic image in relation to its new boy group in the form of a house's silhouette against a black background on its official Instagram account.

 

 

 

 

 

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A post shared by KOZ ENTERTAINMENT OFFICIAL (@koz_entofficial)

The group that's said to "open the door to a new paradigm of K-pop" comes as the label's first boy group project since its establishment in 2019.

Called BOYNEXTDOOR, the upcoming boy group's name reflects the sextet's aim to share relatable stories through their music.

Branded as trendsetters of the music industry, KOZ Entertainment, short for Kings of the Zungle, is a South Korean music label under HYBE and home to CEO, producer, and artist ZICO as well as singer-songwriter Dvwn.