Disney is celebrating a century of magic with a new hub on TikTok.

To commemorate its 100th anniversary, Disney has partnered with TikTok for a first-of-its-kind content hub to deliver a special interactive experience to fans worldwide. Fans will get to swipe through hours' worth of videos from Disney's brands, including Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond, create videos from Disney content, play trivia games, and collect and trade "Character Cards."

@tiktoknewsroom In honor of @Disney ♬ original sound - TikTok Newsroom

Over 48 Disney handles are part of the Disney100 hub on TikTok, stretching out to 24 regions across the globe for its four-week activation.

"We're thrilled to partner with Disney to celebrate the company's undeniable impact on entertainment and on families around the world, starting by giving TikTok's passionate community of Disney fans unique access to content and experiences they can't find anywhere else," Nicole Iacopetti, Global Head of Content at TikTok shares in a statement. "We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content."

TikTok is also curating a Disney100 Playlist, featuring music from Disney's expansive catalogue from classic movies such as Cinderella, The Lion King, Beauty and the Beast, as well as fan favourites Toy Story and High School Musical.