A sunny new single from four hip-hop stars from Asia has arrived.

Unveiled on 28 April, 'GUMMY YUMMY' is a track that sees Thai rapper and producer and High Cloud Entertainment founder F.HERO join forces with fellow Thai artist JV.JARVIS, Singapore's ShiGGa Shay, and Japan's JP THE WAVY to usher in the season of summer.

 

 

 

 

 

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A post shared by F.HERO (@ftodah)

A multilingual number created with the intention of spicing up summer celebrations, 'GUMMY YUMMY' features Thai verses from F.HERO and JV.JARVIS, a verse from ShiGGa Shay that seamlessly blends English and Mandarin, and Japanese lyrics from JP THE WAVY.

A music video for the song, in which the four artists can be seen partying on a beach alongside High Cloud Entertainment acts M-PEE, Bear Knuckle, RAMASUON, and NEWBLOOD, was released via High Cloud Entertainment's YouTube channel on the same day.

“It had been a blast working with these three artists. They were so focused to the point that no one wanted to leave the studio as they kept bouncing ideas off each other. ‘Hip-Hop Clubbing’ is what defines the song as the result. The hook is an earworm; you can’t get it out of your head so easily. Please support 'GUMMY YUMMY'! I hope all clubs and parties won’t miss out on playing this song. Summer is coming but you won’t feel lonely. Let the song give you all the fun you need," said F.HERO.

'GUMMY YUMMY' is the first release from the 40-year-old this year and yet another addition to his ever-growing list of collaborations. Earlier this month, F.HERO teamed up with artists such as Bright Vichirawit, VannDa, and JV.JARVIS to deliver an unforgettable performance at Rolling Loud Thailand.