JYP Entertainment and Live Nation have teamed up to produce tours for all the artists on the JYP roster.
The multi-year global strategic partnership will include tour production for the likes of TWICE, Stray Kids, ITZY, Xdinary Heroes (XH), and NMIXX, as well as JYP's up-and-coming acts.
We've announced a new global partnership with K-POP talent + management company @jypnation to produce tours for all JYP artists including @JYPETWICE, @Stray_Kids, @ITZYofficial, @XH_official @NMIXX_official + more pic.twitter.com/kH0k7D8w7s
— Live Nation (@LiveNation) November 14, 2023
Throughout the years, the two companies have been through incredible milestones such as TWICE becoming the first-ever K-pop girl group to headline massive sold-out shows at SoFi Stadiim in Los Angeles and MetLife Stadium in New York. Their READY TO BE tour took them across 25 cities in 44 shows. Meanwhile, Stray Kids became the second K-pop boy group to perform at a stadium in North America, with two sold-out concerts at BMO Stadium.
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The news follows JYP's recently announced expanded strategic partnership with Republic Records.
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