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JYP Entertainment expands global partnership with Republic Records to include ITZY and Stray Kids

JYP Entertainment expands global partnership with Republic Records to include ITZY and Stray Kids

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JYP Entertainment has just expanded their partnership with Universal Music Group's Republic Records.

In an announcement made on 11 February via Billboard, the Korean entertainment powerhouse revealed that they were are continuing their partnership with the American music label and expanding the agreement to include ITZY and Stray Kids

The two companies initially joined forces in 2020 to launch one of K-pop's biggest girl groups TWICE into the US. Under the new partnership, Republic Records will also continue to support ITZY and Stray Kids' US activities. 

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"We are beyond delighted to move forward with Republic Records, the most outstanding label in the United States, in developing the major artist roster of the two companies’ hereafter, starting with the successful kickoff TWICE has brought. We have absolute confidence that, together, we will lead the rapidly changing music industry from both in and out, alongside our prominent artists’ creations," said JYP Entertainment CEO Jimmy Jeong.

"JYP Entertainment is one of the most influential voices of our generation. With founder J.Y. Park at its helm, alongside CEO Jimmy Jeong, their passion and vision for this collaboration is incredibly exciting. Having worked with JYP for many years, I admire them as esteemed colleagues and friends," said Republic Records founder and CEO Monte Lipman

The two acts comes as the latest addition to Republic Records' growing roster of K-pop artists, which also includes TXT, (G)I-DLEand TRI.BE.