Kate Bush has achieved her first-ever top 10 hit on the Billboard Hot 100 this week.
.@KateBushMusic's "Running Up That Hill (A Deal With God)" re-enters this week's #Hot100 chart at No. 8, a new peak, following its appearance in @Stranger_Things. It's her first career top 10 hit.
— billboard charts (@billboardcharts) June 6, 2022
It last appeared on the chart in January 1986, and originally peaked at No. 30.
The 1985 new wave classic re-entered the Hot 100 at number 8, marking the first top 10 hit in the United States for the English singer-songwriter. It has also re-charted in the top 10 in United Kingdom, Canada, Australia, New Zealand, and Ireland.
The song continues to gain traction on streaming services, peaking at number one on the Spotify Global chart on 7 June, displacing 'As It Was' by Harry Styles.
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The song's resurgence follows its prominent use in the new season of Netflix hit series Stranger Things. The needle drop happens when one of the show’s main characters, Max, escapes the grasp of Vecna, the monstrous antagonist, by listening to her favourite song.
The unlikely success of 'Running Up That Hill (A Deal With God)' among the young audiences of Stranger Things has sparked a huge talking point among Bush's older listeners.
Did Gen Z just learn about Kate Bush this weekend?
— Jen Saunderson (@JenSaunderson) May 30, 2022
My daughters, and the rest of young America, have rediscovered that great Kate Bush tune “Running Up That Hill.” I pronounce myself … pleased. It’s always 1985 somewhere.
— Jim Clarke (@JimClarkeAP) June 7, 2022
While some fans were more skeptical, others are elated that Bush is gaining an entirely new generation of fans.
The youths are going crazy for Kate Bush - Running Up That Hill because of Stranger Things…
— Rahul Kohli (@RahulKohli13) June 5, 2022
YES!!!! I’M SO EXCITED FOR YOU! PLEASE ALSO CHECK OUT WUTHERING HEIGHTS, BABOOSHKA, THIS WOMAN’S WORK, AND WOW…
it is genuinely so awesome how film/tv can ignite/reignite a musician’s career by using a song of theirs. So happy for the kids that get to discover Kate Bush https://t.co/BQP5dsBXjb
— vivien leigh’s arched eyebrow (@writtenbyirene) June 3, 2022
With the explosive success of Bush on streaming platforms, a user pointed out the hilarious irony of the 1985 classic appearing on Spotify's Pop Rising playlist.
Ah yes I love rising new pop star Kate Bush pic.twitter.com/4NtuAFGlvj
— Dr Aaron, PhD (@aaronposting) June 4, 2022
There is also a viral trend where users share songs that would save them from Vecna, including a comical tweet by mxmtoon.
this song could save me from vecna pic.twitter.com/A9pNXb2iim
— maia (@mxmtoon) June 2, 2022
Netflix has since published a statement by Bush herself, where she shares her excitement about the song's renewed popularity and declares her love for Stranger Things.
And now, a message from Kate Bush pic.twitter.com/a4qPPDBDXG
— Netflix (@netflix) June 5, 2022
The last two episodes of season 4 of Stranger Things will be released on 1 July.
Listen to 'Running Up That Hill (A Deal With God)' here.
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