Lady Gaga is venturing into the world of beauty and cosmetics. 

Gaga made her announcement with the help of a minute-long video, which included music from Gaga, Tchami, Boys Noize, and Bloodpop. Named Haus Laboratories, the make up line will launch exclusively on Amazon. 

Haus Laboratories will kick of its launch with kits that include lip gloss and lip liners. A complete collection is expected in the coming months. The kits go on sale in September and pre-orders begin July 15 via the Amazon global store for internal patrons.