Samsung has joined forces with BTS to launch a new global campaign.

At their annual Galaxy Unpacked conference that happened on 9 February, the tech company unveiled their latest line of Galaxy devices which includes a new smartphone and tablet. 

From start to restart, we’re proud to re-think the life of a product. Watch #SamsungGalaxy and @BTS_twt share a powerful message about protecting our planet. #GalaxyxBTS #SamsungUnpacked

Learn more: https://t.co/duuRiU6TDL pic.twitter.com/8Hx0sNg3aR

— Samsung Mobile (@SamsungMobile) February 9, 2022

The new devices of the year included the signature Galaxy S22 Ultra Smartphones which is said to capture the best and brightest photos and videos with its revolutionary power, speed, and tools.

If @BTS_twt sends you this photo, how will you react? #GalaxyS22 #GalaxyxBTS #SamsungUnpacked

Learn more: https://t.co/1WWII3bJZg pic.twitter.com/HuxHBEtBkb

— Samsung Mobile (@SamsungMobile) February 9, 2022

This cutting-edge technology is not only innovative but also sustainable as the brand has incorporated recycled material in its new mobile products. Made with "repurposed ocean-bound discarded fishing nets", the new Galaxy phone is the latest step in their Galaxy for the Planet initiative. 

To launch their new sustainable effort, Samsung has teamed up with GRAMMY-nominated act BTS for a global campaign that brings awareness to the world's ongoing environmental crisis and the damage it has caused to marine life. 

"Let's rethink the life of a product," the 'Butter' act urged in their video campaign. 

This comes as BTS' latest partnership with the tech company. Previously, Samsung enlisted with member SUGA to reimagine the iconic Galaxy ringtone 'Over The Horizon'. 

Beyond the Galaxy S22 Ultra Smartphone, Samsung also unveiled the Galaxy Tab S8 series which aims to be a more laptop-like tablet with a detachable keyboard. 

It’s here – our first-ever Ultra tablet. Expand your world with the #GalaxyTabS8 Ultra, our thinnest, toughest, and most powerful yet. Ready to unleash endless new possibilities?

Learn more: https://t.co/UYPMDZNY1k pic.twitter.com/2p5Os27lZ1

— Samsung Mobile (@SamsungMobile) February 9, 2022

Check out the full highlights of Samsung's Galaxy Unpacked 2022 here.