SB19 are back! Not only have the P-pop kings dropped their latest single 'DAM', they've also gifted us with an epic fantasy music video to accompany their latest release.
Featuring spectacular make-up, costuming and production values - the visuals have drawn favourable comparisons to popular HBO series Game of Thrones. It is set in a dark, medieval fantasy world inspired by the brutal and tragic tales of knights, sorcerers, ravens, and looming castles. The video marks the latest collaboration between SB19 and 1032 LAB, a creative team known for bringing complex, fantastical worlds to life. Their team-up promises a journey into a brooding and imaginative realm, further enhancing the song’s emotive power.
Fueled by their innovative approach to sound, 'DAM' marks a fresh chapter in SB19’s genre-defying journey. The track seamlessly fuses elements of hip-hop, Celtic and Filipino folk, EDM, industrial, and prog-rock, while retaining the signature martial energy that defined their previous hits 'What' and 'GENTO'. What sets 'DAM' apart, however, is not only its grandiosity but also its willingness to push the envelope both lyrically and sonically—an experimental exploration of new musical frontiers, if you would describe it.
“We’ve always pushed boundaries in terms of music,” shares the P-pop kings in a collective statement. “For this particular track, we’ve built on the elements that made ‘What and ‘GENTO’ resonate so strongly with the general public, but we’ve also uncharted sonic territories that gave us the creative freedom to truly express ourselves.”
'DAM', a play on the Filipino word “Pakiramdam” or “feeling” in English, encapsulates the pop quintet’s unrelenting drive for purpose, ambition, and legacy. The anthemic track explores themes of staying true to one’s values and principles amidst the sacrifice required to achieve greater dreams in career and life. For SB19, 'DAM' is a testament to the price of success in a world that often demands more than one is willing to give.
'DAM' is the lead single of SB19's upcoming EP Simula at Wakas, which is is the third installment of SB19's trilogy, following Pagsibol and Pagtatag!. It will be released on 25 April.
In support of their new EP, SB19 will go on a world tour starting 31 May at the Philippine Arena.
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