J.M3, Tripadvisor, Warner Music Singapore, and the Macao Government Tourism Office have teamed up for a new tourism campaign.

Launched this month, More Than Meets Macao blends "the power of music, travel expertise, and destination promotion" to promote Macao as a tourist destination.

Comprising videos and interviews, the campaign lets audiences see Macao through J.M3's eyes and discover attractions and places that should be on their itinerary when they are in the city, including ZIPCITY Macau, St. Lazarus Quarter, and the island of Taipa.

More Than Meets Macao also features the Warner Music Singapore act's latest track 'You Make Me Feel', which was born during her trip to Macao. Described as a number with elements of Jersey club, pop-rap, and hip-hop, it "artfully" showcases what makes Macao a charming destination. 

"I'm honored to be part of this incredible partnership that combines music, travel, and the enchanting city of Macao. My trip was an amazing experience, where I discovered a perfect blend of Eastern and Western influences in the region’s architecture and cuisine," said J.M3.

She continued: "Immersing myself in Macao's vibrant culture inspired my music and deepened my appreciation for the city's unique allure. I'm grateful for the chance to share the magic of Macao through this harmonious fusion of music and travel."

On J.M3's involvement in the campaign, Adam Ochman, Global Head of Wanderlab at Tripadvisor said: “The right music can elevate the travel experience in a powerful way, inspiring potential visitors and creating memories that resonate long after the journey ends. We wanted to create a campaign that enhanced the anticipation and excitement surrounding Macao and believe this release from J.M3 provides the perfect soundtrack for prospective visitors.”

More Than Meets Macao is managed by Tripadvisor alongside Infinite Wanders. Check out the campaign here.

Stream 'You Make Me Feel' here: