Sony Music Group (SMG) is setting new roots in Southeast Asia. 

In support of their roster of Southeast Asian artists and creatives, the music company is opening a new Singapore-based headquarters for Southeast Asia that will house several SMG companies including Sony Music Entertainment, Sony Music Publishing, and The Orchard, as well as Sony Interactive Entertainment. 

In this new headquarters, SMG will be focusing on further providing their artist and label services to Singapore and the wider region, while simultaneously tapping into the country's talent and creative pool and ecosystem of innovation. 

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iconic artists and impactful music originating from Asia, and it is fitting that Singapore, a technology, business and arts hub that’s long been considered a gateway to the rest of Asia, is the base for the next stage of our growth," said Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.

"Our new Southeast Asia headquarters will enable us to work more closely with our sister companies, blending innovation with entertainment to create even more benefits and opportunities for artists across the region."

One more day til we reveal our new Sony Music SG office ✨
Here’s an endless photo wall of our iconic artists (& more)!! 🥰 #sgoffice #teaser #reveal #musicoffice pic.twitter.com/1ZANqdbAjm

— Sony Music Singapore (@sonymusicsg) March 22, 2022

“We are excited to have moved into this new office with the rest of Sony Music Group in Singapore”, said Carol Ng, President, Asia of Sony Music Publishing. “There is a richness of culture in Asia that has inspired countless songwriters spanning genres and generations. We are on the lookout for the next generation of Asian song-writing talent to enhance our existing roster, deliver new music to our audiences and take Asian music global.”

"The music scene in Asia is thriving,” added Priya Dewan VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard. “We always want to ensure that our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets globally.”

Sony Music Group is home to several of the region's biggest acts including Eric Chou, Sezairi, Benjamin Kheng, Tabitha Nauser, Dandy Hendstyo, Ben&Ben, ATEEZ, and more.