Sony Music Entertainment Thailand has found its new home in the heart of Bangkok.

Thailand is one of the fastest-growing music markets in Southeast Asia, achieving double-digit revenue growth in 2022, surpassing USD 100 million for the first time – 90% of which is attributed to streaming. 

The new office is envisioned to serve as a creative hub for Sony Music Thailand's specialists in Artists and Repertoire (A&R), Marketing, Business Development and Legal functions, and more to provide support for their homegrown artists. 

Officially opening its doors on 21 June 2023, an artist showcase also took place featuring performances by SME Thailand acts CDGuntee,  _Less, Toffe, T!NE, Nop Pornchamni, and Tor+Saksit.

In a statement, Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment (SME) emphasises their long-term commitment to local Thai talent and the Thai music industry. "We strongly believe that Thai artists have the potential to make it on the global stage and through Sony Music Entertainment’s innovative platforms and extensive expertise, we aim to empower these exceptional talents, enabling them to bridge cultural boundaries and connect with audiences worldwide, while staying true to their roots.”

Meanwhile, Kanate Permsub, General Manager, Sony Music Entertainment Thailand adds: “At Sony Music Entertainment Thailand, we hold Thai artists in the highest regard, recognizing their exceptional talent and the invaluable contribution they make to the music industry. Thai music embodies a profound cultural identity that resonates with audiences globally, and we are dedicated to providing our local artists with unparalleled resources and opportunities. Through our strategic partnerships with technology companies and our extensive network of producers, songwriters, collaborators, and cutting-edge studios, backed by decades of experience and deep market insights, we want to help empower Thai artists to explore their creative boundaries, refine their craft, and bring their unique stories to the world stage. Together, we can all support the future of Thai music."