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Spotify launches new initiative 'Kalye X' to spotlight Filipino hip-hop

Spotify launches new initiative 'Kalye X' to spotlight Filipino hip-hop

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Spotify has launched Kalye X

On 17 August, the streaming service introduced their latest initiative, Kalye X which spotlights Filipino hip-hop made in collaboration with and between artists, fans, and the community. As part of the initiative, Spotify has worked with established and emerging artists across the Philippines to release a series of Spotify Singles to showcase the depth of Filipino hip-hop. 

Running from August to October, Midnasty and Cookie$Morobeats, and Gloc-9, Hero, and Ramdiss will be releasing Spotify Singles that represent the many facets of hip-hop across the entire country, from Luzon to Visayas to Mindanao. 

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"As a way to bring Spotify's Kalye Hip-Hop playlist to life, Kalye X aims to amplify the everyday stories and experiences, told by passionate artists and communities. With the growth of Pinoy hip-hop listenership doubling in the past year, it’s important that we empower our artists to share their craft with fans in a deeper way, as well as push the boundaries of Pinoy hip-hop music culture,” said Kossy Ng, Head of Music for Spotify Asia.

To celebrate the launch of Kalye X, Spotify held an event that saw performances from the featured artists and installations by Kayo Cosio and Trip63.