Taiwan just launched the world's first metaverse music label.

In line with the Web3 wave, Taiwan has established 0x0, a new music label that fully exists in the metaverse. The label's artist will exist in the form of NFT characters and will release music as their character. 0x0 aims to lead a new wave for music and NFTs and paves a way for creators to maximise their intellectual property. 

Medicine Man, from the Bored Ape Yacht Club collection, comes as 0x0's first artist. As his first release, the act dropped 'Hello Tokyo', a hip-hop track inspired by his adventures through the glistening city of Tokyo.

0x0 has also created a metaverse supergroup Medicine Man & A-pop, a multi-talented act that consists of 21 Bored Ape characters. The group will be collaborating with Taiwanese-Australian singer Kimberley Chen for their first Mandopop single, accompanied by a cross-reality music video, that's slated for release later this year. 

0x0 🤝 o-o-o, the music team behind Animetas and Web3 Music powerhouse 💪 https://t.co/QtEuhe3X2J

— 0x0 Metaverse Music Label (@0x0metaverse) May 18, 2022