TikTok is introducing new tools for brands across the globe.
On 24 May (Friday), at the 4th annual TikTok World product summit, the short-form mobile video platform announced a new suite of Creative AI tools, Performance and Measurement solutions, and enchancements for Branding placements.
"TikTok is entertainment that drives impact. With an audience of over 1 billion users, TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways," Sofia Hernandez, Global Head of Business Marketing at TikTok, shares. "We are thrilled to welcome advertisers to our 4th annual TikTok World to showcase our commitment to building innovative, industry-leading solutions that allow them to participate in the magic of TikTok."
TikTok One
With TikTok One, brands are given a one-stop-shop where they can access nearly 2 million TikTok creators, production partners, and insights. It's the platform's centralized destination for marketers to access creative tools with a single log-in.
TikTok Symphony
TikTok Symphony is the platform's new Creative AI suite that brings together human imagination with AI-powered efficiency to offer marketers scale content development, creativity, and productivity on TikTok.
Brands will get to use tools that help with writing a script to producing a video and optimizing assets at scale to simplify and empower creative breakthroughs.
Performance Automation
With the help of predictive AI and machine learning, brands can lean on TikTok's new performance solutions to maximize business outcomes, like to help drive more sales, leads, or app installs. Advertisers can input necessary assets, budgets, and goals and will then be given solutions for the best creative asset, select the right audience, and place ads in front of the right customer at the right time through predictive automation.
TikTok Shop Marketing Automation
Brands also now have access to automated bidding, budgeting, ad management, and creative for TikTok Shop products through marketing automation. Getting visuals on affiliate payouts, ad spend, and platform fees will help optimize a Shop's total return on investment.
Unified Lift
It will also be easier for brands to measure TikTok campaign performance through the combined tools of Brand Lift Studies and Conversion Lift Studies as it offers businesses a comprehensive view of their total TikTok campaigns' impact.
Interactive Add-Ons for TopView
The Interactive Add-Ons for TopView will allow advertisers to add pop-out elements and countdown stickers to their campaigns to boost brand engagement and encourage interaction.
Duet with Branded Mission
To enable brands to further tap into TikTok's community, Duet with Branded Mission gives brands the opportunity to invite TikTok creators to Duet with their Branded Mission videos to help increase engagement from audiences across the platform.
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