Less than a year into their musical careers, TREASURE have already proven to be quite the force in the world of K-pop.

Fresh from their debut last August and their first full-length album this January, the 12-member group are back with their first Japanese record entitled THE FIRST STEP: TREASURE EFFECT. The 13-track album features Japanese versions of the group's previously released tracks, as well as a Japanese original single, 'BEAUTIFUL'. 

The album, alongside the music video for 'BEAUTIFUL' dropped today (31/03) via all digital platforms. 

TREASURE BEAUTIFUL M/V
YouTube 🎬 https://t.co/YSnBiNtP1D
#TREASURE #TREASURE_BEAUTIFUL#TREASURE_JAPANDEBUTTODAY

— TREASURE JAPAN OFFICIAL (@yg_treasure_jp) March 31, 2021

To celebrate their Japanese debut, TREASURE most recently opened pop-up stores in Tokyo and Osaka where fans can buy exclusive merchandise. The stores are open until 4 April. 

既にたくさんのお祝いフォト🤳ツイートありがTREASURE😍
JAPAN OFFICIALも準備完了🎂🍹🍙🎉
お祝いはまだまだ始まったばかり🕺
https://t.co/fV8g6F3mMx
#日本デビューおめでTREASURE#TREASURE_JAPANDEBUTTODAY pic.twitter.com/sIMR4IC3Az

— TREASURE JAPAN OFFICIAL (@yg_treasure_jp) March 31, 2021

Watch the music video for TREASURE's 'BEAUTIFUL' here. 

Listen to TREASURE's debut Japanese album, THE FIRST STEP: TREASURE EFFECT here.