Universal Music Group (UMG) has signed a licensing contract with Lomotif, a video-sharing app from Singapore.

Announced on 26 July, the contract signed deal will allow Lomotif's users to access songs from UMG's artists catalog. This includes songs by UMG artists such as The Weeknd, Ariana Grande, and Drake. 

This marks the first globally licensed deal from a leading music label for Singapore-based Lomotif.

Described as a rival to popular short-video app TikTok, Lomotif has more than 31 million active users each month, alongside 300 million videos being watched on its platform monthly.

 

 

 

 

 

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“We are very pleased that Lomotif’s fast-growing community of users around the world will be able to take inspiration from the artists and music they love, all while ensuring UMG’s artists are fairly compensated for the value music generates on Lomotif’s platform," said Michael Nash, Head of Digital Strategy at UMG.

“We look forward to working with Lomotif to help unlock even more innovative music-based features for their community.”

Earlier this year, UMG had also signed similar licensing deals with TikTok as well as Triller. In June, a deal was also signed with Snap Inc., allowing Snapchat users to access UMG songs for content creation on the app.