Universal Music Publishing China and Cheerful Music have inked a new global deal.

On 28 May (Tuesday), UMP China nnounced the signing of Cheerful Music for an exclusive worldwide publishing deal, excluding mainland China. Cheerful Music is home to major hits such as 'Yi Xiao Jiang Hu (Ke Mu San)', 'Xiao Cheng Xia Tian', 'Ta Shan He', and 'Ban Sheng Xue', which have all taken over the top spots on China's music streaming platforms.

Cheerful Music was founded in Shenzhen in 2019 and boasts a diverse lineup of Chinese songwriters and artists, including the likes of Snow.J, Silk Ye, Cindy Dong, KeyKey, Huang Junze C-Jay, He Zhu, Yu Tang, and Reddi. They have collaborated with international acts like Erik Frank, Grand Nights, Shell Tenedero, Chloe Rose, J.O.Y, and Milan D’Agostini thanks to the company's London office's international strategy. 

"From the outset, our vision has been to create music that resonates worldwide," Snow.J, Founder and CEO of Cheerful Music, said in a statement. "The launch of our London office in 2023 has been pivotal; it positions us to collaborate directly with international artists and songwriters, and to connect with a diverse global audience. International expansion is intrinsic to our ethos, and I am profoundly confident that our partnership with UMP China - with their expansive network and proven success - will propel our journey of internationalization even further."

Grace Gao, Vice President, Finance and Operations of UMP China, adds, “Cheerful Music has an adept ability to produce music that resonates with the current trends, crafting hits that enjoy widespread popularity around the globe. It's exciting to engage with a company that not only brings creative vitality but also has the capacity to shape cultural landscapes. We anticipate that by working together, we can further enhance the international allure of their music and continue to create successful outcomes in the global market.”