Warner Music India has established a strategic partnership with pop artist Armaan Malik to launch a new label, Always Music Global.

Under the direction of Jay Mehta who is the Managing Director of WM India-SAARC, the aforementioned label will be dedicated to bringing in homegrown talent. 

Mehta said: “We are absolutely delighted to partner with Armaan Malik. He is undoubtedly one of the nation’s favourite musicians, who, at a very young age, has fortified his position at the top.”

“With this collaboration, we’re committed to achieving our vision of bringing the Indian sound to a global audience.” 

In response, Malik, who is the youngest Indian artist to have performed at Wembley Stadium’s SSE Arena, commented: “I’m humbled and honoured to embark on a new chapter of my career with this unique collaboration between my label Always Music Global and Warner Music India.”

“Showcasing Indian pop music at a global level has been a long-running dream of mine, and I can’t wait to work towards fulfilling it.”

When asked about the goals he has for himself in a recent Bandwagon interview, the 'Prince of Romance' said: "As an Indian musician and as an artist that has primarily done Bollywood music, the first step was to step out of that and do music outside of that and in a different genre that I believe musically represents me."

"Now, the goal is to kind of take that music and that artistry and hopefully connect to people all around the world."

Check out Malik's music video for his hit song, 'You.'