Warner Music Singapore and Cross Ratio Entertainment have embarked on an exciting new business venture.

On 25 April, both record labels announced the signing of an exclusive worldwide distribution deal, entailing new partnership opportunities for its artists which include collaborations on music releases, brand partnerships, and marketing events.

Through this agreement, both labels will work together to identify and tap into the success and potential of artists in the Asian music industry, which has seen a meteoric rise in recent years. With Singapore being a prominent hub in the region, this will unlock new opportunities for artists across Asia in efforts to reach a wider, global audience.

Warner Music Singapore is home to international artists the likes of Dua Lipa, Ed Sheeran, Bruno Mars, Nathan Hartono, Soph T. 霏霏, and many more. Notably, Cross Ratio Entertainment is the largest independent record label in Singapore with artists Akeem Jahat, Alfred Sim, Belinda Lee, Derrick Hoh, and more under its current roster.

On the global distribution agreement, Dean Augustine, Founder of Cross Ratio Entertainment said: “Cross Ratio Entertainment and our talented roster of artists are excited to be joining forces with Warner Music Singapore. It has always been our mission to grow and assist artists to break into the music industry in the region and across the world. We trust that through this collaboration, we can leverage on Warner Music’s strength, regional, and global expertise to help us put the music of our homegrown artists on the map.”

Gerald Ang, Managing Director, Warner Music Singapore added: “It’s an honour for Warner Music Singapore to support and partner with Cross Ratio Entertainment in their efforts. Dean has built one of the finest independent record labels in Singapore. Over the years, they have identified and developed a solid repertoire of some of the most notable artists in Singapore, especially in the C-Pop space. Likewise, we are deeply committed to connecting artists with fans in South-East Asia, Greater China, and beyond, further strengthening our collective position in C-Pop in the region. Our deep understanding of the markets and worldwide network will enable us to pave a new way for their incredible music to audiences across the globe.”