YG Entertainment has just partnered with Binance. 

In an announcement made on 9 February, the Korean entertainment company revealed that they are working with the blockchain company to launch "various trendy attempts" to interact with their fans. 

#YG announces its partnership with @Binance. Please look forward to our various trendy attempts to interact with our fans!
Binance is the world’s leading blockchain ecosystem and digital asset exchange.#BINANCE #NFT #KPOP #ENTERTAINMENT pic.twitter.com/d1Dcjwfk0K

— YG FAMILY (@ygent_official) February 8, 2022

Through this partnership, the two companies will be collaborating on different blockchain projects, including the Metaverse, NFTs, and more. YG Entertainment is said to provide NFT content and assets while Binance develops the space and infrastructure for their future projects. 

Thank you @cz_binance ! We look forward to our collaboration together!#CZ #Binance #BLACKPINK #NFT https://t.co/SalPomzj9d

— BLACKPINKOFFICIAL (@BLACKPINK) February 23, 2022

"As a Kpop leader, we plan to steadily build an innovative and eco-friendly NFT ecosystem. Collaboration with Binance has provided an opportunity for YG to secure royalties and business opportunities for rare and valuable content. We also hope that it could further strengthen the bond between fans and artists," said YG CEO Bo Kyung Hwang. 

"YG is one of the most well-known global entertainment corporations in the world. Both Binance and YG will strive to further build their leadership in their respective fields. Now that the two companies have joined forces, we can expect to see a strong cooperative relationship being forged," said Binance NFT Global Head Helen Hai. 

Asian music NFTs, cryptocurrency artists, blockchain markets — is this the future of music?

YG Entertainment is the latest K-pop company to enter the world of NFTs. Previously, HYBE announced their partnership with Korea's Dunamu to launch NFT photocards, while JYP Entertainment plans to launch their own K-pop NFT platform and SM Entertainment is in the works of launching their own blockchain platform. 

YG Entertainment is home to some of Korea's biggest K-pop acts including BIGBANG, BLACKPINK, iKON, TREASURE, and more.