CRAVITY are leading their own story in every way, shape, and form. While most set their horizons on reaching the top, the rising stars are focused on showing their most authentic selves and having fun while doing it. As a result, you get a talented boy group that are standing out all on their own.

Comprising Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin, CRAVITY have been catching people's eye since the very beginning, gradually on their way to becoming one of today's most exciting acts.

Straying away from the heavy and booming sounds of the current K-pop scene, the 'NEW WAVE' act's music is characterised by its easy-going melodies and infectiously fun choruses. 

"We're trying to sparkle things up with our freshness. [Our music is] refreshing and sophisticated," said Allen, over a Zoom call.

"It's a treat for the eyes and the ears," echoed Seongmin. 

And, they're all absolutely correct. CRAVITY's music has always been a breath of fresh air. You hear it right from their debut record, Hideout: Remember Who We Are - Season 1 all the way up to their latest release, MASTER: PIECE. 

MASTER: PIECE brings together the best of CRAVITY's signature upbeat and youthfully energetic sound, all while highlighting the message of paving your own path and writing your own story. It's a message that the group has always embodied on their journey so far and one that they hope to inspire their fans, LUVITYs with. 

"If you want to dance, listen to our songs. [We make] feel-good music, but also if you want consolation and like a pat on the back or a stroke on your head, our music can do that too," said Allen. 

"We wish our listeners and fans could feel that they are in charge of their own lives and that they are the main character of their own lives," said Seongmin. 

CRAVITY's message of not being afraid to aim for the stars and stopping at nothing for your dreams stems from the members' individual stories of passion and resilience.

Inspired by the likes of SHINee and BTS, performing on a stage and inspiring listeners with their music has always been the goal for Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin, and every day that goal gets clearer and clearer. 

Get to know CRAVITY here.