Free Fire is teaming up with BTS.
As revealed in an announcement made earlier this year, the Garena-powered battle royale game is partnering with the 'Butter' hitmakers to launch a global campaign to celebrate self-expression and individuality. Titled 'Generation Free Fire' or 'Gen FF', the campaign includes an array of new content that fans can enjoy both in and out of the game.
Gen FF will launch worldwide on 23 March 2022.
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The campaign will bring new in-game skins and a lobby song to Free Fire, as well as costumes and characters designed by the BTS members themselves.
Free Fire is getting a little makeover to welcome @bts_bighit!💜🌟
— Garena Free Fire North America (@FreeFire_NA) March 22, 2022
Enjoy this sneak peek and let us know what you're looking forward to the most down below! 👇#GenFF #FreeFireXBTS pic.twitter.com/1Tlbgap5C0
Garena will also be launching The Free Fire x BTS Show, a two-episode variety show where we'll see BTS compete in a round of Free Fire and other exciting activities. The show, alongside behind-the-scenes footage of the collaboration, will be unveiled within the coming weeks.
Here's what to expect from The Free Fire x BTS Show.
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