NewJeans are here!

After disrupting the world of K-pop over the last week, the ADOR girl group have officially debuted today (1 August) with the release of their self-titled mini-album. 

A T T E N T I on!🖤#NewJeans #NewJeans_ATTENTIon pic.twitter.com/fLbx8NMVuJ

— NewJeans (@NewJeans_ADOR) July 24, 2022

Over the last couple of days, NewJeans have been releasing several singles in anticipation of their first mini-album. The record includes 'Attention', 'Hype Boy', 'Hurt', and their newly unveiled track 'Cookie', all of which are accompanied by their own music video. 

To ring in the release of 'Cookie' and their mini-album, NewJeans hosted a special countdown livestream where they shared stories about their debut and what we can expect from K-pop's newest girl group. 

NewJeans are the first-ever act from ADOR, an independent label powered by HYBE. The group comprises Minji, Hanni, Danielle, Haerin, and Hyein. Since they were first introduced to the world, the five-piece have been gathering quite the attention, even breaking the record for the highest number of stock pre-orders for a debut album by a girl group ever. 

Conceptualised by ADOR CEO and creative director Min Hee-jin, NewJeans are on a mission to become an icon for all generations. "Pop music is a culture that is very close to our daily life, so it is like the clothes we wear everyday. Just as jeans have withstood the test of time and found popularity among many regardless of their age and gender, NewJeans aspires to become an icon of generations—one you never grow tiresome of putting on," said Min Hee-jin. 

NewJeans' debut mini-album is available for pre-order via Weverse and will be released physically on 6 August 2022. 

Listen to NewJeans' debut mini-album here.